11 Business tips for success | How to start your own business is indeed necessary to know. The reason is that with the current pandemic conditions, people are required to be able to look for business opportunities as the main income. In doing business, it takes a little insight or theory to start or do it.
Not just preparing capital and knowing
what business to do, there are other things that need to be prepared to start a
business. Especially if you started from scratch or have no previous
experience. So it is necessary to know how to start your own business in order
to develop and succeed.
How to start a business from scratch
to quickly like it, it is necessary to think about the initial idea, open,
introduce, and promote the business. All of that is a lot of challenges and
obstacles that will be faced by business people.
For more details, here are some ways
to start your own business that you need to know that have been summarized from
various sources.
There are several ways to downstart a
business from scratch to success that you need to know, including:
1. Prepare a Business Model to Be Run
The first way to start a business is
to prepare a business model that will be run. If the heart is already steady,
try to start thinking about what business model you will run later. You can
start to find out information about growing business trends. Building a
business can be likened to traveling. Of course, you must have a goal, reason,
vehicle, accommodation preparation, alternative roads, and plans a-b-c to z.
2. Make a Plan
The next way to start a business is to
mature a plan. Well, a business idea that was abstract before, needs to be made
more concrete before it is actually executed.
For that, you can do some of the most crucial initial steps, as follows:
a. Create a Business Plan
Write all about your business.
Includes three things in the previous point, budget, income target, marketing
strategy, and everything that is a guide so that your business can grow.
b. Calculate Capital
Calculate the initial budget to build
a business, what is the estimated operational budget needed, legalization
costs, tax calculations, and profit targets and estimates.
c. Market Research
Analyze who will be the consumer. For
example, create questionnaires, surveys, and view research from official
institutions. From there, you can know what innovations consumers need.
d. Get to Know the Buyer Persona
Determine who your target consumers
are and make consumer profiles as if they were real.
e. Create a Customer Journey
Build a strategy for how each buyer
persona knows your business, knows the brand, sees the product, and finally
buys your product.
f. Measure Competitor Strength
Make a list of your competitors, then
compare their pluses and minuses with your business. See what are the flaws you
don't have and fix them.
g. Find a Trusted Supplier
Make sure you work with the best
supplier to supply the raw materials for your product or service. For example,
in terms of price, quality of goods, speed and accuracy of supply, etc.
h. Create a Production Pipeline
From raw materials to being a
ready-to-sell service or product, it must have a clear and concise flow.
i. Promotion Plan
Create a marketing plan so that you
can develop a marketing strategy easily in the future.
j. Set Targets
Both in the short, medium, and long
term. The goal is to make your business have a main goal and not get stuck when
one target is met.
3. Maximize Branding
The next way to start a business is to
maximize branding. The most effective initial strategy is to go online. Because
offline consumers will search for products online before making a purchase.
This method also aims to make the buyer persona familiar with the presence of
your business. It can be done in several ways, namely:
a. Build Brand Identity
Create distinctive and memorable logos, typography, dominant colors, visual templates, and website design.
b. Create a Website
Websites can increase consumer trust,
become transaction centers / online stores, press release media, customer
support facilities, marketing and branding media, and product storefronts.
c. Optimize Social Media
Create an official business account on
various social media. Such as Instagram, Facebook, Twitter, LinkedIn, Tik Tok,
etc. This is useful when you later enter the marketing stage.
d. Integrate into an Ecommerce Account
To make your product easy for consumers
to achieve, integrate all social media accounts and websites into ecommerce.
Such as, Tokopedia, Shopee, Lazada, and others.
4. Production
How to start the next business, you
can already start the production stage. There are several things to note, namely:
a. Set standards for the quality of
products or services. For example, the basic material, composition, advantages
of the product, model, etc.;
b. Determine suppliers, vendors, and
other stakeholders to realize product ideas;
c. Start production for product launch
and at least stock for the first month. Also consider the production of
reserves in case of successful product launching;
d. website optimization. Such as
setting an online store platform, payment gateway, website theme, creating a
landing page, SEO, etc.;
e. More active in all promotional
media. Intensify promotions, brand awareness, schedule launching, etc.;
5. Launch a Marketing Strategy
Marketing is a way to introduce
products to potential consumers. The hope is not only to know, but also to be
familiar and to be a customer. There are different ways to promote your
business. One of them is with social media. In addition to social media, you
can also maximize digital marketing. Like, Google My Business, official email,
SEO, SEM, etc.
6. Create a Customer Experience
The next way to start a business is to
create a customer experience. At this stage it is likely that your product has
more or less sold. Well, to further increase sales, all you need to do is
pamper consumers. To do this, you can add a variety of payment methods, improve
customer support, 24-hour live chat, expand delivery, etc. To find out what
consumers need, you can make a questionnaire or survey. From there, you can
find out what is definitely a significant impact on the business.
7. Increase Sales
The next way to start a business is to
increase sales. This stage is a good time to further develop the business. For
example, launch a new product or service both in quality and quantity. By
enriching the variety of products, the same as your business rises to the next
level. This can also be accompanied by attracting consumers with promotions.
For example, selling product bundling packages, buy 1 get 1 promos, and others.
8. Plug In Stronger Brand Awareness
The next way to start a business is to
develop stronger brand awareness. Don't let the customers that you have worked
so hard to collect disappear one by one. Continue to build awareness by
strengthening engagement with consumers. For example, holding giveaways,
product bonuses for each shopping with a certain minimum transaction, including
a thank you card, or shopping points that can be exchanged for discount
vouchers, etc. Likewise, when you get reviews or testimonials from consumers.
Collect all the positive reviews and expose them as much as possible on the
website.
9. Make The Most of Every Moment
Always remember that businesses can be
booming and dim at any time. Therefore, it is important to take a chance in
every moment. For example, participate when there is a bazaar, event, or
certain celebrations such as Black Friday, Harbolnas, etc.
10. It's Time for Expansion
Let's flashback for a while, if you
continue to consistently do the previous stages, it is not impossible that your
business has now grown rapidly. If you feel that your finances are stable,
there are loyal customers, brand awareness is strong, then it's time to expand
your business. There are several ways to expand a business, namely:
a. Reseller
Giving a 5-10% discount to resellers
will not make you lose. Believe me, profits await you through their orders!
b. Dropship
Almost the same as resellers, you can
open a dropshipping program to add product purchase taps.
c. Offline Store
Successful with online, it's time to
build your offline store. Place it in a strategic location where many of your
customers come from.
d. Upgrade to Cloud Hosting
It aims to increase server capacity
and improve the performance of the online store. This server is very capable of
handling high traffic without technical hassle.
11. Offline Expansion and Continuous Evaluation
Already have an offline store while
doing all the marketing techniques, then your business is ready to go to the
next level! You can start opening a franchise with several branches in big
cities. Because of the brand awareness you have, it is very possible to attract
a wider offline market.
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